In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer.
Ever since the invention of “mail merge” in 1980, businesses have engineered new and better ways to personalize their documents, using multiple data sources and smart technology to produce custom catalogs and other materials. But getting it right is not always easy.
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
Retail grocers are an integral part of an army now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the right data in the right place is critical to their success.
Do you have an existing MAM/DAM or PIM system? No worries! We can integrate LAGO into your workflow, your data model, and your processes, while preserving the value of your investment.