Print Catalogs: Why They Need to Be Added to Your Retail Marketing Toolbox
Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
No Compromises with Design & Data
Accelerate multichannel marketing with InDesign production of circulars and catalogs - without sacrificing good design.
How Retailers Are Gearing Up for Growth with DAM
Agile marketing departments and their creative directors are resetting their strategies, and one of the critical components of those strategies is the use of data.
2022 Marketing Trends: Why Print Marketing is Making a Comeback
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
The Best Digital Tools Used By Successful Marketing Agencies
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
6 Workflow Steps You Really Need If You Manage Retail Circular Production
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
LAGOmation: The Real-World Promise of Data Driven Marketing Automation
Industrial automation is an accepted reality. Automating marketing communication production is a much different thing. Is automation even possible in the fast-moving, data-intensive world of multichannel marketing?
The Designer’s Dilemma
Finding Time to Actually Design While Working On Data-Intensive Projects - Designers have more to do than hunt for images and product information. But when their printed and online designs involve complex data, they need tools to stay productive.
Store-Level Print Production
Digital didn't kill print - it transformed it! With LAGO, you can produce multichannel, versioned catalogs and ads that customized for the right market.