Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
The drudgery of creating circulars and other retail marketing material is a costly burden for any organization. Thankfully, manual labor (and the potential for expensive mistakes) is significantly reduced via intelligent integration of a company's data sources with the workflow automation available in Comosoft LAGO
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
Industrial automation is an accepted reality. Automating marketing communication production is a much different thing. Is automation even possible in the fast-moving, data-intensive world of multichannel marketing?