Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits.
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want.
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
As this whirlwind of a year begins to wind down, agencies can expect a surge of new 2022 campaign initiatives. Unfortunately, that means dealing with one item that is always in short supply: enough time to get things done!
If your company’s products number in the hundreds of thousands (or more), then your marketing department will be quickly overwhelmed - especially when each product is promoted across print and digital channels.
It may seem like catalogs are no longer relevant or effective in today’s retail climate. We believe they're making a comeback.
Industrial automation is an accepted reality. Automating marketing communication production is a much different thing. Is automation even possible in the fast-moving, data-intensive world of multichannel marketing?
Retail grocers are an integral part of an army now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the right data in the right place is critical to their success.